Business Start Up Basics

Build a strong foundation for the success of your new or recently launched small business. This course will outline the Marketing Planning Process helping you (a) understand your market and competitors, (b) identify your market segments and target customers, and (c) learn how to develop a tactical marketing plan to build your business.   

You will apply your new knowledge in 3 workout sessions, delivering a practical, useful platform to take to the next level:
Target Market & Target Customer

The Value Proposition to the Target 
   
Positioning & Messaging to Reach the Target 

Course Outline

• What is Marketing

• Why is it important to your Small Business?

• What is the Value Proposition, What is Your USP?

• Where is your market, who is your customer?

• Why & How to conduct a Competitive Analysis

• Communicating with the potential customers (Advertising, Public Relations, Positioning and Messaging) 

• Group excercises to create action plans

• Next steps & additional resources