Associate Director of Marketing, Single Tickets and Branding



Company: Cincinnati Symphony Orchestra
Location: Cincinnati, OH 45202
Status: Full Time
Salary:
Close Date:

Job Description:

   Responsibilities:

 

  • Direct and oversee single ticket sales for 90+ Symphony, Pops, Chamber, summer, family and special event concerts each year.
  • Work with Marketing Director to develop marketing plans and single ticket pricing strategies; work with Associate Director of Sales to forecast sales and revise plans to ensure sales goals are met. Evaluate marketing strategy and deliver wrap-up reports.
  • Develop and manage single ticket initiatives, including overseeing production of print, radio, television, outdoor, direct mail, signage, incentives/premiums and online initiatives. Recommend strategies to boost single ticket sales.
  • Oversee multimedia projects and special events as needed.
  • Create and manage weekly single ticket advertising calendar for all print publications, broadcast media outlets, and other communication vehicles (program stuffers, signage, etc).
  • Achieve revenue goals of approximately $1.4 million annually. Plan and manage single ticket marketing expense budget. Budget effectively and accurately.
  • Act as primary copywriter and editor for brochures, website, email blasts, e-newsletters, direct mail, program book and other strategic marketing communications.
  • Edit and coordinate production of publications, such as program book.
  • Direct media placement and secure media sponsorships for donated media to augment existing plans.
  • Plan and manage single-ticket direct mail and other marketing collateral, including banners, signage and other related promotional items.
  • Manage branding and positioning of CSO and related brands. Develop and implement initiatives geared toward advancing the brands.
  • Coordinate diversity audience development effort with internal and external constituencies.
  • Ensure that communication is accurate, timely and meets a high professional standard of presentation.
  • Supervise Manager of Group Sales and Audience Development, and Assistant Manager of Group Sales and Audience Development. Conduct regular performance reviews to ensure achievement of departmental goals through clear direction, proper training and positive atmosphere.
  • Supervise freelance graphic designers, printers, copywriters and media planners as necessary.
  • Provide backup for front-of-house coverage.
  • Other duties as assigned.

 

Qualifications: A Bachelor’s degree with a major in marketing, communications or related field. At least five years experience as a marketing practitioner, preferably in an arts-related position. Advanced-level skills in marketing strategy, writing, editing, media buying and direct mail. Superb written and oral communication skills, and a high degree of creativity, resourcefulness and energy. Ability to work effectively and multi-task in deadline-oriented, high intensity situations. Proven effectiveness at interacting and collaborating with other departments and co-workers. Knowledge of classical music preferred.

CONTINUED…

 

The Cincinnati Symphony Orchestra offers a competitive wage and benefits package, including health, dental, vision, life, parking and pension. Salary is commensurate with experience. The CSO is an equal opportunity employer.

 

The Cincinnati Symphony Orchestra is a dynamic ensemble of some of the world’s finest musicians. The fifth oldest symphony in the United States and the oldest orchestra in Ohio, the CSO was founded in 1895. Previous music directors of this venerable, 113-year-old orchestra include Leopold Stokowski, Fritz Reiner, Eugene Goossens and Max Rudolph. Today, under the artistic leadership of Paavo Järvi, the CSO has achieved international critical acclaim and an operating budget that consistently places it among America’s top 10 orchestras. The CSO is the umbrella institution that includes the Cincinnati Pops Orchestra, and through both, the orchestra has sold nearly 10 million recordings on the Telarc label.

The CSO also presents year-round family, community and education programs and concerts, including Lollipop and Young People’s concerts and the Classical Roots: Spiritual Heights. In addition, the CSO serves as the official orchestra of the annual May Festival and Cincinnati Opera and, as the Cincinnati Pops Orchestra under conductor Erich Kunzel, presents 20 Pops concerts in Music Hall.

Department:   Marketing/Sales                

 Reports to:    Marketing Director

 

To Apply: Send resume, cover letter, salary history, three writing samples, and at least three references with contact information to: HR Coordinator, Cincinnati Symphony Orchestra, 1241 Elm Street, Cincinnati OH 45202, or email materials to hrcoordinator@cincinnatisymphony.org. No phone calls, please.

 



Contact Information:
Job Code:
E-mail: hrcoordinator@cincinnatisymphony.org
Website: http://www.cincinnatisymphony.org


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