• Manager, Marketing Strategy and Analysis

    Miami University
    Job Description
    Oxford Campus
    Job Description Summary:
    Job ID: 5138 - FT - Unclassified (salaried) - https://miamioh.hiretouch.com/job-details?jobid=5138
    Plans, directs, or coordinates marketing strategy and analysis for Miami University.  Develops deep understanding of individual target segments in order to tailor marketing mix.  Recognizes target unmet needs and monitors trends that indicate the need of various areas of the University.  Reports to the AVP of Marketing & Brand.
    Duties/Physical Demands:
    • Identifies emerging trends; monitors customer insights, competitive landscape as well as higher education and societal trends to ensure the university’s marketing efforts are advancing the Miami brand.
    • Initiates market research studies or analyze to identify gaps and opportunities in target needs.
    • Works with the AVP of Marketing and Brand to identify, develop, or evaluate marketing strategy, plans and calendars, based on knowledge of University objectives.
    • Works closely with internal and external constituents to coordinate effective integrated marketing programs/campaigns.
    • Manages UCM’s analysis and assessment of plans to understand ROI and implications for future planning.
    Supervisory Responsibilities
    • Directly supervises employees. Carries out supervisory responsibilities in accordance with the University policies, the Code of Ethical Business Conduct and applicable laws.
    • Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
    Minimum Qualifications:
    Bachelor’s degree or higher, in Social Science, Business/ Marketing or other quantitative field and a minimum of 5-7 years related market research and analysis experience; or equivalent combination of education and experience with an emphasis in market research and analytics.
    • Requires strong strategic and analytical skills to identify trends and interpret data
    • Experience in strategic consulting (commercial or in-house), research, analytical and/or product management roles that require evaluation of market opportunities, development of marketing and business strategies, and assessment of business and communications performance.
    • Experience developing and using advanced market research tools and techniques, including both quantitative and qualitative study design, implementation and analysis.
    • Experience in identifying and developing different research tools such as online and phone surveys, focus groups, etc.
    • Experience managing people
    • Able to influence other and lead a team
    • Strong communication skills, both orally and in written text
    • Strong presentation skills
    • Strong self-organization skills
    Preferred Qualifications:            
    Master’s degree preferred.
    Application Information and Instructions:
    Please visit https://miamioh.edu/jobs and locate this position (using the Job ID listed in the Job Description Summary above) by selecting “Job Search” or by using the direct link: https://miamioh.hiretouch.com/job-details?jobid=5138. Only online applications will be accepted for this position.
    Miami University, an equal opportunity/affirmative action employer, is firmly committed to a multicultural environment and strongly encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University does not permit and takes action to prevent harassment, discrimination and retaliation on the basis of sex (including sexual harassment, sexual violence, sexual misconduct, domestic violence, dating violence, or stalking), race, color, religion, national origin, disability, age, sexual orientation, gender identity, pregnancy, military status, or veteran status in its application and admission processes, educational programs and activities, facilities, and employment practices. Miami University immediately investigates and takes disciplinary and/or remedial action when appropriate. Requests for reasonable accommodations for disabilities should be directed to ADAFacultyStaff@miamioh.edu or (513) 529-3560.
    Miami University’s Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html. Hard copy available upon request. A criminal background check is required. All campuses are smoke- and tobacco-free campuses.
    Through an agreement with the Butler County Regional Transit Authority (BCRTA), Miami University employees may now ride the BCRTA shuttle for free with a valid Miami University ID.  For route information, please visit http://www.butlercountyrta.com.
    For more information about employment at Miami, the excellent benefits package and the Miami and surrounding communities please visit http://www.MiamiOH.edu/oeeo/infoandresources-applicants and http://www.MiamiOH.edu/iammiami.
    Contact Information