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  • Vice President of Marketing

    Cincinnati Museum Center at Union Terminal
    Job Description
    Reports to:      VP of Featured Experiences
    Department;   Marketing and Communications
    FLSA Status:  FT/Exempt
     
    POSITION OVERVIEW:
    The Vice President of Marketing leads all aspects of marketing and guest services from brand strategy through execution to grown CMC’s earned and contributed revenue goals. The Vice President of Marketing serves as a member of the executive team and is responsible for leading the strategic development and execution of marketing, public relations, promotional and sales campaigns, guest services and membership that will continue to build and optimize CMC’s mission, brand and revenue goals.
     
    The Vice President will collaborate with key internal partners who lead the featured experiences and sales, education and programming, collections and research, philanthropy and finance departments to create and execute marketing strategies that drive revenue (earned and contributed) and reputation goals.  Working with these teams and others, to package and leverage all media assets including digital, social media, market research, content licensing, promotional campaigns, website and print that increase awareness and drive revenue streams, including ticket and membership sales.
     
    The Vice President of Marketing will have marketing, public relations and guest and membership services oversight of all CMC events and programs and will ensure marketing and communications activities drive sales and maximize budget goals.
     
    RESPONSIBILITIES AND DUTIES:
    Marketing
    • Work collaboratively with CEO, key trustees and external partners to develop and implement the brand architecture for translating CMC brand strategy into a successful go-to-market execution plan
    • Create overall strategic marketing and communications direction for the brand and direct the implementation of CMC initiatives. 
    • Leverage consumer data, analytics, market research and competitive analysis to drive brand and go-to-market strategies and build a solutions oriented culture.
    • Establish metrics and processes to assess and optimize return on marketing investment.
    • Provide strategic marketing communications counsel to business leaders in the key departments - Philanthropy, Guest Services, Business Development and Programming to maximize opportunities and leads.
    • Work with and manage internal creative design and external creative agency partnerships to develop a comprehensive branding and advertising campaigns across TV, radio, print, outdoor, digital and secure PSAs across all platforms.
    • Develop and secure bartered promotional partnerships with key media outlets (tv, radio, digital, print, outdoor, etc.), cultural institutions, tourist, travel and hospitality organizations, and other relevant organizations. Leverage industry and professional contacts to recruit and secure corporate, international and media council members
    • Ensure compliance and consistency of brand and creative services in all activities.
    • Lead digital marketing analysis and creative development to create relevant, contemporary brand experience to attract and retain paid consumers, members, donors, corporate partners, and media partners.
    • Direct content on all printed, digital and electronic communications materials.
    • Develop and prepare key messaging and presentation materials for senior management.
    • Partner with Philanthropy, Business Development and Sales to create decks and materials with data to support positive outcome.
    • Lead and develop a high-performing, collaborative team
    Guest Services, Sales & Memberships
    • Develop and optimize marketing campaigns across all CMC activities that include strategic engagement and touch points for donors and membership.
    • Create marketing and sales plans that drive membership and ticket sales revenue for CMC public and industry programming, as well as, patron and corporate donors, media council memberships programs.
    • Work collaboratively with director of member & guest services and team to provide best-in-class customer service experience through daily admissions, call center and special exhibition operations.
    • Lead and develop a high-performing, collaborative team
    Communications
    • Design integrated communications strategy to effectively tell the CMC story and mission.
    • Maintain and communicate internally up-to date knowledge of trends and opportunities in the evolving media/entertainment marketing and public relations landscape.
    • Oversee Public Relations Agencies and other vendors for all CMC events who provide supplementary resources and support to generate media buzz.
    • Oversee and work collaboratively with director of communications and others to develop earned media strategies and tactical implementation including press releases, celebrity invitations, media invitation list and credentials
    • Lead and develop a high-performing, collaborative team
     
    QUALIFICATIONS:
    • Outstanding interpersonal skills to represent CMC with excellence in the top tier leaders of corporate partners, prominent outside Board members, and with our executives.
    • Strong and effective leader and counselor with a proven track record of success helping organizations build prominent brands in a nonprofit setting.
    • Proven ability in developing strategic marketing and sales campaigns that maximize revenue goals through innovative sales and marketing concepts.
    • Demonstrated ability in creating and executing sales plans that drive event ticket sales revenue.
    • Disciplined planner that produces high quality marketing plans that enable successful outcomes.
    • Experience and extended knowledge in marketing research, analyzing visitation trends, visitor experience, advertising performance.
    • Highly collaborative and strong consensus builder that has ability to be an influencer that drives the business forward.
    • Excellent project management skills and client-centered orientation.
    • Takes pride and ownership of all responsibilities and ensures success.
    • Aware of the cutting-edge trends in the industry.
    • Desire and ability to thrive in fast-paced environment.
    • Impeccable written and verbal communications skills.
    • Builds trust by valuing the diversity of others while creating an environment that fosters innovation and integrity.
    • 10 plus years of experience as a senior marketing executive
    • Ability to travel as necessary.
    • Must have a 4 year degree from an accredited college or university.
    Interested candidates may apply online at: https://goo.gl/3BNUim
     
     
    -EOE-
    We are an equal opportunity employer
    Contact Information