• Vice President and Chief Marketing and Communications Officer

    Miami University
    Job Description

    Vice President and Chief Marketing and Communications Officer
    Job no: 496656
    Department: University Communications and Marketing
    Location: Oxford, OH
    Work type: Salary Staff
    Categories: Administration, PR, Media, Graphics, Communications
    Status: Full Time
    Temporary: No
    Website: https://jobs.miamioh.edu/cw/en-us/job/496656

    Job Title: Vice President and Chief Marketing and Communications Officer
    Hours Per Week:


    Job Description: Miami University, the second oldest public institution in Ohio invites applications and
    nominations for Vice President and Chief Marketing and Communications Officer (CMCO). The
    University seeks an innovative, resourceful and collaborative marketing/strategic communications
    professional to lead the University’s efforts to strengthen its image as a nationally-recognized, student-
    centered public university.
    Miami University’s main campus is located in Oxford, Ohio, an attractive small city situated just
    an hour outside of Cincinnati and Dayton. Miami’s regional campuses are in Hamilton and
    Middletown, respectively located 13 and 22 miles from Oxford. The beautiful grounds and the
    gracious Georgian-style buildings of the 2,000-acre Oxford campus inspired poet Robert Frost
    to declare the Miami University campus "the most beautiful college that ever there was."
    Duties/Physical Demands:

    Role and Responsibilities
    The Chief Marketing and Communications Officer is responsible for balancing central
    and decentralized communications authority, providing strategic guidance and
    cultivating collaborative relationships with the marketing and communications staff
    across the various campuses, colleges, and offices of Enrollment Management and
    Student Success, Advancement and Alumni, and Intercollegiate Athletics. The CMCO will
    be expected to acquire a comprehensive understanding of the key issues facing the
    University and its various units, and then shape appropriate strategies, structures,
    resource allocation, and staffing to ensure that those issues are effectively addressed and
    communicated. Given the somewhat decentralized nature of the institution, the CMCO
    will need to become broadly informed about, and sensitive to, the diverse needs and
    concerns of the many members of Miami’s community. The CMCO will also need to keep
    the variety of constituents that make up Miami’s community informed in a timely fashion
    of the various priorities and activities of the different parts of the University. Lastly, the
    CMCO must be able to engage and inform federal, state and local governments and
    communities in committing resources and attention to the University.
    The CMCO will have an approximately $5 million budget and a staff of approximately 40
    Full Time Employees responsible for broad-based university communications, marketing
    and branding, strategic communication/public relations, media relations, crisis
    communications, web communications, executive communications, and digital and
    interactive media services. The CMCO’s direct reports include the: Sr. Director of
    Marketing and Communications; Director for University News and Communications;
    Content Manager; Director of Brand Strategy and Licensing; Director of Enrollment
    Marketing and Communications; Director of Executive Communications; the Associate
    Director; and Managing Editor for the Miamian, the alumni magazine.

    Opportunities and Challenges
    The next CMCO will arrive at a transformational time at the University, with enormous
    excitement about the future of the University. The opportunities and challenges include:
    Ensure that the University is broadcasting a consistent and compelling message,
    and migrate towards an integrated marketing and communication platform.
    • Create a formal integrated communications and marketing vision that will promote
    the University’s public identity. Engage administrators, faculty, students and alumni
    in discussions about the vision, incorporating feedback and introducing processes for
    its consistent application across the University. Utilize quantitative market research
    and analysis to measure effectiveness and impact of the overall branding effort and
    specific communications.
    • Create strategies for addressing the different needs and interests of Miami’s diverse
    audiences, both internal (faculty, staff and students) and external, including alumni,
    potential donors, prospective students and their families, the public media, and
    various federal, state and local bodies. Develop additional vehicles to communicate
    with specific audiences when appropriate.
    • Collaborate closely with campus partners, including but not limited to Enrollment
    Management and Student Success, Advancement, Institutional Relations and
    Intercollegiate Athletics, as well as the academic divisions, regional campuses, and
    other units to ensure that all communications leverage the University’s brand, look
    and feel, in order to maximize impact and appeal.
    • Provide a standard of excellence in all communications and marketing activities,
    auditing and assessing Miami’s internal and external communications and marketing
    vehicles. Identify best practices as well as inefficiencies and duplications.
    • Establish an appropriate degree of consistency in both the messages conveyed and the
    means and methods employed to convey them. Monitor the impact of messages and
    relay the results so successful paths can be capitalized upon in subsequent outreach.
    Provide partnership, counsel, and support to enhance collaborations with
    internal constituencies to better serve Miami’s dedicated communities.
    • Collaboratively develop strategies for advancing Miami's market position and brand
    recognition as a destination for the most academically accomplished students in
    national and global markets, while simultaneously reinforcing Miami’s commitment
    to educational access for residents of Ohio.
    • Assist the undergraduate and graduate admissions offices across all three campuses
    and the various colleges and schools with their messaging needs. Partner on division
    and departmental recruitment and yield communications to support the achievement
    of their long-term strategic enrollment goals.
    • Review and assess the digital and social media platforms, which have been and will
    continue to be critical to building national and global brand recognition and resulting
    in continued enrollment success. Assist in and ensure the adaption and execution of
    the University's overall branding strategy to these media to further support Miami's
    long-term and strategic enrollment needs.
    • Exhibit complete poise during crisis situations and leadership in associated
    communications. Oversee the activities of the University’s spokesperson. Serve as an
    integral and positive resource for the Miami University community during challenging
    • Enhance the mechanisms of support and counsel to the full range of University
    stakeholders, helping them to achieve their communications objectives while
    promoting the priorities and messages of the University as a whole.
    • Increase the quality of communication among internal constituencies at Miami.
    Regularly evaluate the effectiveness of internal communication, digital and social
    media, and recruitment publications approaches and adapt as necessary.
    • Increase the regional, national and international visibility of the University
    overall as well as its faculty, students, staff and alumni. Highlight a rich and
    diverse array of outstanding academic and student development programs and
    community initiatives. Ensure that the significant economic, intellectual and
    cultural roles that Miami plays at the regional and national levels are well
    documented, represented and appreciated.
    • Serve as senior counselor to the President, the President’s Executive Cabinet and other
    University leaders as they assess, monitor, manage and respond to issues that put the
    University in the public eye. Create an environment where opportunities for positive
    public relations are generated and aggressively pursued and where negative attention
    is adroitly handled.
    • Assess and analyze all the ways Miami communicates with its constituencies,
    including, but not limited to: the website, publications, press releases, social media,
    admissions materials, campus and department-specific advertising including athletics,
    and events.
    • Assist with Miami’s strategic communications response to major political issues, at the
    federal, state and local levels. Where appropriate, draw upon the expertise and
    intellectual range of the Miami community to help inform political decision-making.
    • In conjunction with University leadership, support a broad strategic approach for
    Miami’s interaction with, contributions to and partnership with the State of Ohio, and
    enhance public awareness of Miami as a vital resource to the State and the
    communities that surround its campuses.
    • Coordinate with all campus partners to ensure that the impact of Miami’s actions and
    activities on local communities is carefully considered and factored into decision-making at all levels.
    • Publicize the University’s community-focused activities, such as the relationship
    between the University and the Miami Tribe, so that the various publics and those
    affected by the University's myriad community programs are made aware of the scope
    and depth of these endeavors.
    • Lead the University Communications and Marketing staff, promoting a culture of excellence, collaboration, and professional growth.
    • Build a cohesive, professional team. Inspire and motivate staff through the free flow of
    information, placing staff members’ work within the context of the brand marketing
    strategy as well as within the University’s overall strategic goals.
    • Lead by example; foster a working environment that rewards new ideas and risktaking, builds confidence, and encourages team-based efforts. Encourage and promote
    collaboration between University Communications and Marketing staff and their
    counterparts throughout Miami.
    • Maintain a leadership style that is open and fluid, that empowers staff through active
    communication and delegation, and that ensures staff accountability for excellence
    through clearly defined and measurable goals.
    • Establish goals in a collaborative manner to ensure that staff has a sense of responsibility
    and ownership for the successful outcomes of the University’s communications and
    marketing efforts.
    • Actively support, mentor, and train staff, providing frequent opportunities for
    professional development and growth.
    • Actively advance Miami’s demonstrated and determined commitment to diversity in
    all its forms on all campuses.
    • Assess the existing communications organizational structure, making adjustments as
    necessary to fully leverage staff strengths and ensure coordination, productivity, and


    Minimum Qualifications:


    This is an exciting opportunity for an innovative, experienced leader to join one of
    America’s premier student-centered, public universities and play a key role in its
    evolution and continued success. The ideal candidate will bring a distinguished record
    that commands the respect of the University community. In addition, the individual must
    have significant leadership experience appropriate to the size and complexity of Miami
    University. The next Chief Marketing and Communications Officer will possess many of
    the following qualities and experiences:

    • Bachelor's degree required; advanced degree preferred.
    • At least ten years of experience as a marketing and communications professional, with
    significant experience envisioning, developing, and implementing a successful and
    comprehensive integrated marketing and communications program across an
    enterprise with multiple constituencies and a wide variety of audiences, is required.
    • A deep appreciation for the history, achievements and aspirations of Miami
    University, and the ability to effectively and eloquently articulate those to a diverse
    • A demonstrated ability to craft substantive and cohesive messages based on the
    institution’s strategic goals, communicate them successfully to key audiences, and adapt
    and adjust as appropriate over time.
    Broad experience in strategic marketing, communications planning, media relations and
    crisis management as well as significant successful experience dealing with the national
    media. Experience with federal, state, local public policy issues, is preferred.
    • Substantial experience evaluating the strengths of existing marketing and
    communications programs and identifying opportunities for improvement. Ability to
    demonstrate effectiveness of programs and initiatives, using data-driven techniques and
    benchmarking is preferred.
    • Excellent oral and written communication skills, are required.
    • Ability to eloquently convey Miami’s vision and priorities to administration, faculty,
    staff, students and outside constituencies. Ability to support the President and key
    volunteers in their personal presentations as appropriate, as well as to serve as an
    effective and compelling spokesperson for Miami when necessary.
    • Superlative interpersonal skills with a demonstrated ability to work well with people at
    all levels of an organization, across a diverse range of education and social backgrounds,
    and to demonstrate an honest respect for each individual, is required.
    • Expertise on the advantages and drawbacks of emerging digital media (websites, social
    media, etc.) in marketing and strategic communication for an institution, conveying
    information and content in ways that engage and excite constituents, including
    prospective students and their families, alumni, and the wider public.
    • Skill working in a complex, decentralized environment serving many—and sometimes
    competing—internal clients and external constituents. Outstanding management and
    planning skills, including the ability to handle multiple projects simultaneously.
    • Ability to craft and defend positions despite critiques, persuasively describing evidence
    and rationales with the President’s Executive Council. Network throughout the
    institution, serving as a resource and identifying resources in turn; convincing,
    persistent, and determined.
    • Collaborative and collegial orientation, eager and able to engage a diverse client base,
    and able to build strong professional relationships. An approach that stresses customer
    service. A convener who is able to synthesize many ideas and produce work products
    that address a wide variety of goals and objectives.
    • Record of creative and entrepreneurial management; the ability to build, lead, mentor,
    and motivate staff; and the ability to encourage change and growth in both people and
    programs. A strong commitment to personal and professional development, and the
    ability to build a strong, autonomous, and collaborative team.
    • The intellectual depth, maturity and confidence to garner the trust of the President,
    Trustees, faculty, staff, alumni and other constituents. Strong personal integrity and
    work ethic, as well as a sense of humor and perspective.
    • A keen eye for operational efficiency and optimal use of resources; the ability to plan,
    monitor, and manage a budget.


    Special Instructions to Applicants:

    The Miami University Vice President and Chief Marketing and Communications Officer
    search committee will begin reviewing applications immediately. Requested application
    materials include a letter of interest; curriculum vitae; and five professional references.
    References will not be called until after the first screening of applications and then only
    after the applicant has given explicit permission. Although applications will be welcomed
    until the time that a new VP is selected, for best consideration candidates should submit
    materials by April 17,2020 to the following address: MiamiCMCO@storbecksearch.com
    Miami University is being assisted in the search by Storbeck Search & Associates. For
    additional information, please contact:

    Mr. Tom Fitch, Partner
    Ms. Kenna Boyd, Sr. Associate
    Storbeck Search & Associates
    Email: MiamiCMCO@storbecksearch.com


    EO/AA Statement/Clery Act:
    Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
    As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.
    Benefits Eligible:



    A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

    For questions regarding reasonable accommodations for disabilities, or to follow-up with a request, please contact ADAFacultyStaff@Miamioh.edu or (513) 529-3560.

    Advertised: 30 Mar 2020 Eastern Daylight Time

    Contact Information